The problem of behaviour change: from social norms to an ingroup focus

Title: The problem of behaviour change: from social norms to an ingroup focus
Creator: Reynolds, Katherine J.; Subašić, Emina; Tindall, Karen
Relation: ARC
Relation: Social and Personality Psychology Compass Vol. 9, Issue 1, p. 45-56
Publisher Link: http://dx.doi.org/10.1111/spc3.12155
Publisher: Wiley-Blackwell
Resource Type: journal article
Date: 2015
Description: Social norms are of increasing interest to public policy experts and those conducting behaviour change interventions (e.g. safe driving, recycling). While there is agreement that social norms play a central role in explaining behaviour, such consensus is lacking when it comes to explaining the process through which this occurs. Economics, social marketing and political science focus on individual self-interest and goal satisfaction and social (dis)approval. In contrast social psychology also incorporates collective interests through its analysis of social identity and ingroup processes. To fully understand behaviour change, it is argued that greater engagement is needed with the links between shifts in social identity, and ingroup norms. As definitions of who "we" are shift, so too does what "we" do. Implications for behaviour change interventions are discussed.
Subject: social norms; behaviour change; public policy
Identifier: http://hdl.handle.net/1959.13/1332149
Identifier: uon:26790
Identifier: ISSN:1751-9004
Language: eng
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